New York Times
New at the Macy’s Thanksgiving Parade: A Sunny Little Cloud
October 31st, 2018
By Jori Finkel

LOS ANGELES — Smiley clouds have floated through the art of Samuel Borkson and Arturo Sandoval III ever since they started working together, in 2002, under the peppy name FriendsWithYou.

Their first website had a cloud you could click on to make a rainbow tongue appear. Their 2010 animated short “Cloudy” featured lighthearted clouds making music and rain. And as the artists have grown more successful, they’ve made public sculptures and a range of merchandise, from smartphone covers to limited-edition lamps, in that familiar fluffy form.

Now their signature character, Little Cloud, is making its biggest appearance yet, as a 30-foot-wide balloon in this year’s Macy’s Thanksgiving Day Parade in New York City.

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