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With All Art Fairs Postponed, One New York Dealer Decided to Erect a Fair Booth Inside Her Gallery to Lure Buyers—and, So Far, It’s Working!
April 15th, 2020
By Taylor Dafoe

Galleries often spend months preparing for an art fair. So what happens when they are all called off? For one crafty art business, the answer is clear: bring the art-fair booth to the gallery—even if nobody can visit.

The contemporary art gallery the Hole was scheduled to participate in both the Dallas Art Fair and Art Brussels this month, both of which have been postponed. So the staff erected a full-scale fair booth in its home on the Bowery instead.

Read the full story here.