The Hole Contemporary art gallery New York and Los Angeles

Design Parade Hyères Festival
Villa Noailles in Hyères, France
June 27 - June 30, 2024
47 Montée de Noailles
83400, Hyères, France

The Hole is excited to share Thomas Trum's latest collaboration with Porsche's The Art of Dreams.

THE LAND OF DREAMS
Provence in the South of France blessed with breathtaking landscapes, unique light and vast lavender fields has inspired many great artists as well as the vivid metallic dark lavender Pantone of the latest electric Porsche Macan.

Reflecting elements essential to Porsche's identity—color, dynamism, movement and creative manufacturing—this special edition of the art initiative is named "The Land of Dreams" and features large-scale artworks by Thomas Trum. Titled "Southern Spins," Trum's series unfolds as a monumental chromatic spectacle set in various locations across land, sea and sky.

ARTIST
Thomas Trum
Celebrated for his striking use of color, Dutch artist Thomas Trum explores the interaction between man and machine. Using unconventional tools like agricultural machinery and road-marking equipment, his artworks capture rhythmic patterns and physical movement that beautifully reflect the spirit of the latest electric Porsche Macan.

"The Art of Dreams has allowed me to dream and work big, working with unimaginable scales and in my dream surroundings. This collaboration is all about embracing the Provence experience, capturing the essence of the land that inspired the new Porsche Macan."

Read more about the collaboration here.